Taylor Swift’s new album Red hits stores this coming Tuesday, October 22nd, and the promotional machine is in full force right now with partnerships with major corporations such as Walgreens and Papa John’s in place to help promote the album.
As reported by Country Aircheck: The Taylor Swift Store at Walgreens is open for business, “I look forward to sharing my music and merchandise with my fans, and making it easier for them to pick up their favorite items when visiting Walgreens or Duane Reade stores,” Swift says. Merch includes t-shirts, iPhone accessories, bracelets and backpacks. Walgreens will also offer Swift’s new album Red beginning one minute after midnight Oct. 22.
Bob Kingsley from the nationally syndicated Country Top 40 show will be hosting a one hour special for the premier of the album. It will air the week of October 22-28 (check local radio listings).
Perhaps the most unique partnership will be the one with Papa John’s, where starting October 22nd, you can order a large 1 topping pizza with her new CD for $22. Swift will also be featured on special pizza boxes and on in-store displays. Papa John’s will also be sponsoring her “Taylor Swift Worldwide Radio Remote” that will take place in Nashville next week. Each attending radio station will have part of their travel expenses covered by Papa John’s, and they will each received an autographed red guitar and 20 copies of the album. No word yet on if any of Florida’s stations will be attending.
Swift will be making the media rounds, with appearances on shows such as The Ellen DeGeneres Show, Good Morning America, Late Show with David Letterman, and more.
The much-anticipated release of Red, just in time for the holidays, is expected to garner some of the biggest album sales numbers of the year, if not ever. Will you be buying it?