Kenny Chesney to Launch Blue Chair Bay Rum

 Posted by at 7:51 pm on March 24, 2013
Mar 242013
 

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It has been announced that Kenny Chesney will be coming out with his own line of rum this May!  It will be sold under the brand name of Blue Chair Bay, and will feature three flavors upon it’s inception.  With flavors such as Premium White, Coconut, and Spiced Coconut, there’s going to be some nice options to choose from when it hits stores!

“Everybody’s always expected this from me,” says the man from Luttrell, Tennessee. “There have been people who’ve approached us, stories that have gone around over the years.  But rum is what I drink, and I always told myself:  ‘If I was going to do this, I wanted to create something I could be really proud of!’  Not just take a check and a piece of a company, but make the rum I truly wanted to drink.”

The rum is already getting rave reviews, as the company has already received a score of 90 from the prestigious The Ultimate Spirits Challenge, unheard of for a pre-launch spirit.

  “Anyone who knows me knows I’ve drunk a lot of rum in a lot of places,” Chesney muses.  “And the more you drink, the more you know what you wish you could have.  I finally decided there was no reason not to… I’d met some incredible business people who think outside the box like I always have; they also believe in realizing impossible dreams.  All I had to do was decide once we started tasting what that flavor that truly felt like the end of the day in the islands was…”

Do you plan on trying it when it comes out?